ADFICO is proud to be the official distributor in Jordan & Iraq for the giant U.S. firm Procter & Gamble’s IMAS . Procter & Gamble “P&G” is one of the top 50 firms of the fortune 500 companies in the United States with annual sales exceeding 80 billion dollars.
From IMAS start in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give dogs and cats happy, healthy and long lives. He spent time with breeders and nutritionists and learned the importance of protein and the role of fat in pet food diets. He was the first to consider dogs and cats primarily as carnivores, a perception which was to revolutionize the whole of the pet food industry.
Paul Iams' belief that advanced nutrition would help make a substantive difference in the health of pets has become the basis for innovation after innovations:
1968 Discoveries with beet pulp led to advances that helped enhance canine digestive health.
1994 Discovered that FOS Prebiotics promotes a healthy intestinal environment. (US Patent 5,776,524. Granted 1998.)
1998 Developed the Nitrogen Trap™ Fiber System to nutritionally manage the progression of renal disease while still providing appropriate protein. (US Patents 5,965,175 & 6,093,418. Granted 1999 & 2000, respectively).
2000 discovered that safe levels of dietary vitamin A may help dogs and cats avoid weight gain.
2001 Introduced Dental Defense which helps to reduce tartar build-up by up to 55%. (US Patent-Pending.)
2008 Launch of Iams® Premium Protection™, enhanced formulas that help burn fat, maintains muscle.
For more information about IAMS, please visit www.iams.com